Stop wasting hours cleaning UTM data. Build clean, consistent tracking links with templates, conventions, and bulk creation — then double down on what actually works. Your attribution will finally be trustworthy.
When your team builds links in spreadsheets, every typo and inconsistency fractures your analytics. You end up guessing which campaigns drive revenue — or worse, making decisions on broken data.
Naming inconsistencies turn one campaign into dozens of phantom sources. A missing parameter breaks your funnel reports. Duplicated campaigns split your attribution. And when someone copies the wrong cell, your entire quarter's data becomes unreliable.
Inconsistent naming —
utm_source=linkedin,
LinkedIn, and
li become three different sources in your analytics. Your reports can't roll up.
Broken attribution — Missing utm_medium or utm_campaign leaves gaps in your funnel. Conversions show up as "(not set)" and you lose the connection between spend and revenue.
Duplicated campaigns — Same launch, different spellings: "Spring Sale", "spring-sale", "spring_sale". Your dashboard fragments into noise.
Manual errors at scale — Typos, wrong destination URLs, and copy-paste mistakes multiply with every campaign. Cleanup becomes a full-time job.
No governance — Spreadsheets don't enforce rules. New teammates invent new conventions. Your taxonomy drifts until nobody trusts the numbers.
Define your taxonomy once. Apply it everywhere — automatically.
Create reusable UTM combinations for newsletters, paid social, launches, and partners. Pick a template — source, medium, campaign, and content are set correctly every time. No retyping, no guessing.
Templates lock in your conventions: lowercase, hyphens, allowed values. New team members can't "free-style" your taxonomy. The system validates before a link is created.
Filter and segment your links by any attribute: campaign, source, medium, tags, events — even custom fields. Your dashboard becomes a live view of what's working.
Product launches, agency work, and multi-destination campaigns — scale without spreadsheets.
Paste a list of destination URLs or import a CSV. Apply one or multiple templates. Generate dozens — or hundreds — of tracked links in seconds. Every link follows your conventions. Every link is ready to track.
Upload a spreadsheet of URLs. Map columns to UTM parameters. Bulk-generate links with a single click — no copy-paste hell.
Group links by campaign, client, or launch. Find anything fast. Keep your workspace clean as you scale.
Templates apply consistent naming to every link. Campaign, source, medium — all set automatically. No typos, no drift.
Everyone builds links the same way. Reporting rolls up. Attribution stays clean.
Conventions turn tribal knowledge into enforced rules. Require specific parameters. Lock allowed values (dropdown instead of free text). Auto-normalize case and separators. Hide fields that shouldn't change.
When a new teammate creates a link, they pick from your templates and allowed values — not from memory. No more "linkedin" vs "LinkedIn" vs "li". No more "email" vs "Email" vs "e-mail". Your analytics stack receives clean, consistent data.
Workspace-wide governance means one source of truth. Scale your team without scaling your cleanup. Double down on campaigns that work — because you'll finally know which ones they are.
Google Analytics, Mixpanel, Amplitude, Kissmetrics — any tool that reads UTMs.
The difference is enforcement, bulk creation, and governance.
Get clean UTMs by default. Scale campaigns without scaling cleanup.
Let ChatGPT, Claude, Perplexity or Grok think for you. Click a button and find out what your favorite AI says about PIMMS.
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