Stop wasting hours cleaning UTM data. Build clean, consistent tracking links with templates, rules, bulk creation, and branded short links — then double down on what actually works.
Fueled the success of 1,730,619+ marketing campaigns and trusted by 36,568+ marketers worldwide — because templates and rules remove human error.
Create combinations of UTM parameters and reuse them every time.
Generate multiple campaign links in seconds (perfect for launches and agencies).
Know what’s working, cut what’s failing, and optimize ROI with clean data.
Shorter, more trustworthy links (custom domains can increase clicks by 34%).
Most UTM mess comes from tiny inconsistencies:
email vs
Email, spaces vs hyphens, a missing parameter, or a teammate copying the wrong cell.
UTM templates and conventions make every link follow the same playbook — automatically.
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Yes. Generate QR codes for tracked links so offline-to-online campaigns (events, print, posters) still land with the right UTM context. ::::
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Start small: enforce lowercase + separators, define a short list of allowed mediums/sources, and use templates for the top 5 recurring campaigns. Iterate from there. ::::
Spreadsheets help you “store” UTMs — but they don’t enforce consistency. That’s why teams lose hours fixing dashboards after the campaign shipped.
Inconsistent naming splits your analytics:
utm_source=linkedin and
utm_source=LinkedIn become two different sources.
Manual entry causes errors (typos, missing parameters, wrong destination URL).
Scaling becomes painful: the more campaigns and people, the more “cleanup work” you do after launch.
Broken governance: no rules, no validation, no “allowed values”, no shared templates.
Templates + conventions + short links + dashboards — built for teams.
Create combinations of UTM parameters once. Reuse them for every launch, newsletter, partner drop, or ad set.
Build in bulk (paste many URLs or import CSV) and apply one or multiple templates at once.
Bonus: auto-generate QR codes and attach extra attributes to each link without bloating the URL.
Lock formats (lowercase, separators, forbidden characters), require key parameters, and keep your team consistent.
Require, lock, hide, and validate specific parameters so nobody can “free-style” your taxonomy.
Use dynamic variables populated from attributes (or a dynamic library) to add richer context to reporting.
Shorten long UTM URLs with your own domain so links look professional and stay readable.
Share tracked links everywhere — emails, posts, ads, and QR codes — without the “ugly URL” problem.
And when a destination changes mid-campaign, update it behind the short link instead of resharing everywhere.
Generate UTMs without leaving your browser. Pick values from your workspace and keep everything consistent.
Perfect for fast-moving teams who publish content daily.
Measure campaign performance in Google Analytics, Mixpanel, Kissmetrics, Amplitude — or any analytics tool that reads UTMs.
Because the real win isn’t “more links”… it’s reliable, decision-grade attribution.
Templates, conventions, a builder, a shortener, and campaign tracking — designed to work together.
Pick values quickly, attach attributes, auto-generate QR codes, and build links without manual typing.
Paste many URLs (or import CSV), apply one or multiple templates, and generate dozens of links in seconds.
Save your common UTM combinations and reuse them across campaigns and teammates.
Require, lock, hide, and validate parameters so everyone follows the same taxonomy.
Use your domain for clean, trustworthy links — and update destinations without resharing.
Reliable UTMs = reliable reporting. Know what’s working and scale with confidence.
UTM success isn’t “more tracking”. It’s governance + speed + repeatability.
Define your taxonomy once. Decide what “source”, “medium”, and “campaign” mean in your org. Keep it simple. Consistency beats perfection.
Turn it into templates. Create reusable combinations of parameters (and attributes) for newsletters, paid social, partners, affiliates, and launches.
Add conventions and rules. Enforce lowercase, separators, allowed values, and required parameters. Lock fields that should never change.
Scale with bulk creation + extension. Bulk-create tracked links for every destination URL (or import CSV). Use the Chrome extension to build links without context-switching.
Analyze and double down. Once UTMs are consistent, reporting becomes obvious: what to scale, what to kill, and where you’re wasting spend.
Use this as inspiration for your own convention (lowercase + hyphens + consistent meaning).
Destination:
https://pimms.io/solutions/utm-link-builder
UTM (clean + consistent):
utm_source=linkedin
utm_medium=organic
utm_campaign=utm-system-launch
utm_content=post-1
Another example (newsletter):
utm_source=beehiiv
utm_medium=email
utm_campaign=utm-system-launch
utm_content=issue-47The difference is enforcement and reuse.
Copy/paste + manual typing for every link
Naming depends on memory and “tribal knowledge”
Bulk launches become a bottleneck
Destination changes require resharing
Reporting needs cleanup (split sources/mediums)
Your UTMs are only as good as your governance. When conventions and templates exist, speed and accuracy come for free.
Set it once. Reuse forever.
Save your usual source/medium/campaign patterns once — and stop retyping them.
Keep UTMs consistent across the team with conventions, required fields, and allowed values.
Bulk-generate tracked links for ads, posts, emails, and partners in one go.
Filter by source, medium, campaign, term, and content — and double down on winners.
Start for free. Upgrade when you scale campaigns and team usage.
For solo creators and side-projects getting started with smart links.
Replace spreadsheet chaos with templates and rules — and get clean UTMs by default.
Everything you need to know before you ditch the spreadsheet.
No. Use templates for speed, and conventions for governance (case, separators, allowed values, required fields). You keep consistency even when many people create links.
Pick a taxonomy once (source, medium, campaign), keep it consistent (lowercase, hyphens), and prevent “free-form” naming. Consistency matters more than perfection.
Yes. Apply one or multiple templates across a list of destination URLs to generate many tracked links at once — perfect for product launches and agency work.
Yes. UTMs are compatible with Google Analytics and most analytics stacks. PIMMS helps you create clean UTMs and track performance without spreadsheet cleanup.
