Stripe payment tracking lets you see exactly which marketing campaigns generate actual sales from your online store. This complete guide shows you how to connect Stripe to Pimms in 5-10 minutes with zero coding required.
You'll get real-time sales attribution showing which ads, email campaigns, or YouTube posts drive actual purchases through your Stripe checkout. Perfect for e-commerce analytics with complete revenue tracking from click to sale.
What you'll accomplish: Complete Stripe integration, payment tracking setup, and sales attribution for every transaction in your store.
Pimms is officially listed on the Stripe marketplace:
👉 View listing
You have two ways to connect Stripe and Pimms:
- Option A: Share tracked short links created with Pimms (best for email, LinkedIn, social, etc.)
- Option B: Add Pimms tracking on your website and keep Stripe buttons as-is
Let’s go through it step by step.
1. Connect Stripe to Pimms
- Log in to your Pimms dashboard
- Go to Integrations → Stripe and click Enable
- Choose Test or Production mode
- Click Accept to authorize Stripe
Authorize Stripe permissions
- Double-check your Stripe settings:
If needed:
- Go to Settings → Team and security → Apps
- Find Pimms and click Connect workspace
Connect workspace Stripe
- Choose your workspace and confirm
Authorize Pimms Stripe
✅ You’re now connected!
Successful connection
2. Create your Stripe payment link
- In your Stripe dashboard, click Create payment link
- Configure your product and pricing
- Copy the payment link (e.g.
https://buy.stripe.com/xyz)
Create Stripe payment link
3. Share your payment link and track sales (2 options)
You have two main ways to track Stripe payments with Pimms — depending on how the payment link is used.
✅ Option A: Use a Pimms short link that points directly to Stripe
This is the fastest and easiest way to get started.
Use this when you want to share a Stripe payment link directly — without sending visitors to another web page first.
- Go to Pimms
- Create a short link and paste your Stripe payment URL
- Enable Conversion tracking
You’ll get a link like:
https://pim.ms/xyz
When someone clicks this link and completes the payment, Pimms will automatically attribute the sale to the original link — with full statistics to follow.
✅ Option B: Trigger the Stripe payment from your website (Using Stripe Payment Links)
Use this when the Stripe payment link is triggered by a button click on your website.
Here’s the key:
Don’t embed a Pimms short link directly in your site’s HTML.
Why?
Because all sales will be attributed to that same embedded link — not to the original Pimms link that brought the visitor to your website.
👉 What you want is to attribute the sale back to the Pimms link that was originally clicked (from an ad, email, post, etc.).
To do that:
- Use your normal Stripe payment link and append this parameter:
<a href="https://buy.stripe.com/xyz?pimms_client_reference_id=1">Buy now</a>- Include the Pimms tracking script in your global HTML (typically in the
<head>of your site):
Important: Paste the following script in all the pages of your website.
<script defer src="https://cdn.pimms.io/analytics/script.detection.js"></script>For developers: alternatively, use the Pimms SDK and Server-side tracking
Verify your script installation
Use our free tool to automatically check if the Pimms analytics script is properly installed on your website.
✅ Option C: Trigger the Stripe payment from your website (Using Stripe Checkout)
For this option, please refer to this specific guide.
Once this setup is done — you’re all set ✅
You can now generate as many Pimms short links as you want pointing to your website.
Each one will automatically track and attribute the sale correctly based on the visitor’s original click.
4. See your Stripe sales in Pimms
Every tracked sale will show up in your Pimms dashboard, with full attribution:
- Source (e.g. LinkedIn, Email, Ads)
- Channel
- Campaign
- Clicked link
Sales tracking with Pimms
FAQs
Do I need coding skills to set up Stripe payment tracking?
No! This Stripe payment tracking setup requires zero coding. You'll just connect your Stripe account to Pimms through the dashboard, create tracking links, and start seeing sales attribution data immediately. Perfect for non-technical store owners.
Can I track both one-time and subscription payments?
Yes! Stripe payment tracking works for all payment types including one-time purchases, subscriptions, and recurring billing. You'll see the initial conversion when customers subscribe, plus ongoing revenue attribution for all future payments.
What if I sell multiple products at different price points?
All your Stripe products are tracked automatically once connected. Each sale shows the specific product purchased, amount, customer details, and complete attribution data showing exactly which campaign generated the revenue.
You're all set 🎉
Every Stripe sale made through your Pimms links is now tracked — with complete e-commerce analytics so you can measure what truly drives revenue.
👉 Create your first tracked link now
It starts here
If you made it this far, it's time to grab 10 free links.
10 smart links included • No credit card
