Track WordPress Elementor Forms: Complete Guide 2025

WordPress Elementor form tracking lets you see exactly which marketing campaigns generate your best leads. The Pimms dashboard has an interactive setup wizard that handles all technical details for you.

You'll get real-time lead attribution showing which ads, YouTube posts, or email campaigns drive actual form submissions. Perfect for WordPress lead tracking with full marketing attribution across all your Elementor Pro forms.

WordPress powers millions of business websites, and Elementor Pro is one of the most popular page builders for creating lead generation forms. With Pimms, you can track every form submission and attribute it to the exact campaign that brought the visitor.

Why track Elementor forms with Pimms?

• Know which ads actually generate leads, not just clicks. You spend $2,000/month on Google Ads driving traffic to your WordPress site. Without Pimms, you see ad clicks and form submissions separately. With Pimms, every form submission is linked to the specific ad and keyword that brought the visitor.

• Measure your SEO efforts in real leads. Your WordPress blog ranks for several keywords. Visitors read articles and fill out contact forms. Pimms connects each submission to the original page and traffic source, showing you which content generates actual leads.

• Compare landing page performance. You built multiple Elementor landing pages for different campaigns. Pimms shows you which page generates the most form submissions and from which traffic source — helping you optimize your funnel.

Prerequisites

• WordPress with Elementor Pro installed (required for webhook actions and advanced form features)
• A Pimms account (sign up here)
• At least one Elementor form on your WordPress site

What you'll track

• Elementor form submissions — Every form fill across your entire WordPress site, with visitor details
• Lead attribution by campaign — Which ad, email, social post, or SEO keyword drove each submission
• Campaign performance — Conversion rates and lead counts broken down by traffic source
• Multi-form analytics — Track forms across all pages from one dashboard

How to set it up

Go to your Pimms dashboard, open Integrations → WordPress / Elementor, and launch the setup wizard. It walks you through adding two scripts to your WordPress site's head, building a compatible Elementor form, configuring the webhook action, and verifying with a test submission. Setup takes about 5 minutes.

What the setup wizard covers

The WordPress / Elementor wizard has 6 steps:

1. Install tracking scripts — Detection script and form injection script added to your WordPress head
2. Verify script installation — Confirm both scripts are loading correctly on your site
3. Build a Pimms-compatible form — Follow the form field requirements for Elementor forms
4. Configure Elementor webhook — Add the webhook action to your Elementor form's "Actions After Submit"
5. Create a test link — Generate a tracking link to your WordPress page
6. Verify tracking works — Submit a test form to confirm everything is connected

How it works

1. Install the Pimms scripts on your WordPress site — the detection script identifies visitors from Pimms links, and the form injection script adds a hidden tracking field to your Elementor forms
2. Create a Pimms link pointing to your WordPress page (e.g. pim.ms/free-consultation)
3. A visitor clicks your link, lands on your WordPress site, and fills out an Elementor form
4. Elementor fires a webhook to Pimms with the form data and tracking ID, and Pimms attributes the lead to the original campaign

The form injection script works automatically with Elementor Pro forms — it adds a hidden pimms_id field that captures the visitor's attribution data.

Best ways to share your tracking links

• Google Ads — Use Pimms links as your ad destination to see which keywords and ads generate actual form submissions
• Facebook/Meta Ads — Track which ad creative drives the most leads on your WordPress site
• Email campaigns — Replace raw URLs with Pimms links in your newsletters and drip sequences
• LinkedIn posts — Share your landing page via Pimms to track social-driven leads
• Guest blogging — Include tracked links in guest posts to measure referral lead generation

What you'll see in your dashboard

Your Pimms dashboard shows every Elementor form submission in real time with full campaign attribution. For each lead, you'll see the form data (name, email, phone, message), which Pimms link they clicked, from which platform, and which campaign. Filter by date, traffic source, or form to identify your best-performing channels.

FAQs