Track Framer Forms: Complete Website Analytics 2025

Framer form tracking lets you see exactly which marketing campaigns generate your best leads and form submissions from your Framer website. The Pimms dashboard has an interactive setup wizard that handles all technical details for you.

You'll get real-time form analytics showing which ads, YouTube posts, or email campaigns drive actual form submissions. Perfect for Framer lead generation with complete website analytics from click to conversion.

Framer is one of the most popular website builders for startups and solo founders. With Pimms, you can track every form submission on your Framer site and know exactly where each lead came from — no developer needed.

Why track Framer forms with Pimms?

• Find out which landing page converts best. You built three landing pages in Framer, each targeting a different audience. Pimms shows you which page generates the most form submissions — and from which traffic source — so you can focus on what works.

• Prove that your content marketing drives leads. You share blog posts and guides that link to your Framer site. Without Pimms, you see form submissions but can't connect them to specific content. With Pimms, every form fill is attributed to the article or post that brought the visitor.

• Measure paid vs organic lead quality. You run Google Ads and also get organic traffic from SEO. Both generate form submissions. Pimms shows you which source produces more leads — and you can see the visitor's full journey from click to form submission.

Prerequisites

• A Framer paid plan (required for custom code access)
• A Pimms account (sign up here)
• At least one form on your Framer site

What you'll track

• Framer form submissions — Every form fill across your entire Framer site, with the visitor's details
• Lead attribution by campaign — Which ad, email, social post, or content piece drove each form submission
• Campaign performance — Conversion rates and lead counts broken down by traffic source
• Multi-form analytics — Track all forms across all pages from one dashboard

How to set it up

Go to your Pimms dashboard, open Integrations → Framer, and launch the setup wizard. It walks you through adding two scripts to your Framer site, building a compatible form, configuring the webhook, and verifying with a test submission. Setup takes about 5 minutes.

What the setup wizard covers

The Framer wizard has 6 steps:

1. Install tracking scripts — Detection script (site-wide) and form injection script (on pages with forms)
2. Verify script installation — Confirm both scripts are loading correctly
3. Build a Pimms-compatible form — Follow the form field requirements to ensure tracking works
4. Configure Framer webhook — Connect form submissions to Pimms
5. Create a test link — Generate a tracking link to your Framer page
6. Verify tracking works — Submit a test form to confirm everything is connected

How it works

1. Install the Pimms scripts on your Framer site — the detection script identifies visitors from Pimms links, and the form injection script adds a hidden tracking field to your forms
2. Create a Pimms link pointing to your Framer page (e.g. pim.ms/get-started)
3. A visitor clicks your link, lands on your Framer site, and fills out a form
4. Framer sends a webhook to Pimms with the form data and tracking ID, and Pimms attributes the lead to the original campaign

The form injection script works automatically with Framer's native form components — no manual field configuration needed.

Best ways to share your tracking links

• Product Hunt launches — Use a Pimms link for your Product Hunt listing to track how many leads come from launch day
• LinkedIn posts — Share your Framer site's contact page via Pimms to measure which posts drive form fills
• Paid ads — Point your Google or Meta ads to a Pimms link to see which ad creative generates the most leads
• Email campaigns — Replace raw URLs with Pimms links in your newsletters to track email-driven leads
• Twitter/X threads — Add a tracked CTA link at the end of threads to measure content-driven conversions

What you'll see in your dashboard

Your Pimms dashboard shows every Framer form submission in real time with full campaign attribution. For each lead, you'll see the form data (name, email, message), which Pimms link they clicked, from which platform, and which campaign. Filter by date, traffic source, or form to understand which channels and pages generate the most leads.

FAQs