BL.INK is an enterprise-focused link management platform built for regulated industries. It offers SOC2, GDPR, and HIPAA compliance, broken link monitoring, and dynamic links — at a price point that starts at $48/mo with no free plan.
PIMMS (open-source: GitHub) targets growing teams that need to connect clicks to revenue. It offers conversion tracking, Stripe integration, and opt-in form tracking starting on the free plan — features BL.INK does not provide at any tier.
Both tools shorten links, support custom domains, and offer analytics. The real difference is who they serve: BL.INK for large enterprises with strict compliance requirements; PIMMS for founders and growth teams that need revenue attribution without enterprise pricing.
This comparison uses verified pricing from February 2026 and focuses on what actually matters: which tool fits your use case, your budget, and your growth stage.
What is BL.INK?
BL.INK is an enterprise link management platform designed for organizations that need compliance certifications, audit trails, and scalable link infrastructure. It targets regulated industries such as healthcare, finance, and government.
Core strengths: SOC2, GDPR, and HIPAA compliance; broken link monitoring; dynamic links; UTM campaign builder; app deep link support (iOS/Android) on all paid plans; bulk import/export/edit; QR codes; 301 and 307 redirects; API; Zapier integration; link tags and notes.
BL.INK has no free plan. After a 21-day free trial, users are downgraded to a restricted free level. The lowest paid tier, Expert+, starts at $48/mo with 10K active links, 7.5K clicks tracked per link, 1 user, and 1 domain (Google domain only). Enterprise plans add SSO, audit logs, and SLA.
What BL.INK does not offer: Native Stripe or Shopify integration. No sales or conversion tracking. No opt-in form tracking. No server-side tracking. Click tracking is per-link (7.5K–60K clicks per link depending on plan), not total event volume.
What is PIMMS?
PIMMS is a link management platform built around conversion and revenue attribution. It focuses on connecting clicks to sales (via Stripe and similar tools), social-media deep linking across all plans including Free, and server-side tracking that works even when users have ad blockers enabled.
Core strengths: Conversion tracking, Stripe integration, opt-in form tracking, and server-side tracking on every plan — including Free. Dedicated setup guides for 11+ platforms. Professional UTM management that replaces Google Sheets.
The free plan includes 5 links, 200 events, and 30-day retention — but also conversion tracking, Stripe integration, opt-in form tracking, server-side tracking, social-media deep linking, UTM templates, and 100+ integrations from day one. BL.INK has no free plan and no conversion tracking at any price.
Five things PIMMS does that BL.INK cannot
Before diving into pricing and feature tables, understand the core gap:
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Free plan vs $48+/mo — PIMMS offers a free plan with conversion tracking, Stripe integration, opt-in form tracking, social-media deep linking, and server-side tracking. BL.INK has no free plan; the lowest tier is Expert+ at $48/mo, and it does not include conversion or sales tracking.
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Conversion tracking and Stripe integration — PIMMS includes unlimited sales tracking and Stripe integration on every plan, including Free. BL.INK has no native Stripe or Shopify integration and no sales/conversion tracking at any tier. You cannot attribute revenue to links on BL.INK.
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Opt-in form tracking ecosystem — PIMMS has dedicated setup guides for Stripe, Tally, Cal.com, Calendly, Brevo, Webflow, Framer, Elementor, Systeme.io, Podia, iClosed — plus 100+ more via Zapier and Make. BL.INK has no opt-in form tracking. You cannot track which link drove a Cal.com booking, a Tally form submission, or a Stripe payment on BL.INK.
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Server-side tracking — PIMMS uses server-side tracking that bypasses ad blockers and offers a proxy for pixel. BL.INK does not offer server-side tracking. If ad blockers affect your analytics, PIMMS addresses this; BL.INK does not.
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Lifetime pricing — PIMMS offers €79 (Tiny) and €129 (Solo) lifetime options. BL.INK is subscription-only, starting at $48/mo with no lifetime alternative.
Pricing side by side (verified February 2026)
Prices below come from each product's official pricing page. BL.INK prices are in USD; PIMMS prices are in EUR.
BL.INK plans
Key features by plan:
- Free (post-trial): Downgraded service after 21-day trial
- Expert+: UTM builder, app deep links (iOS/Android), bulk import/export, QR codes, API, Zapier
- SMB: Dynamic links
- Team: Higher limits
- Business: Enterprise scale
- Enterprise: SSO, audit logs, SLA
Note: BL.INK click tracking is per-link (e.g., 7.5K clicks per link on Expert+), not total monthly events. PIMMS uses total events per month (e.g., 200 on Free, 3K on Solo).
PIMMS plans
What stands out:
- BL.INK entry point: $48/mo (Expert+). PIMMS entry point: €0 (Free) or €9/mo (Tiny).
- Conversion tracking: PIMMS includes it on every plan, including Free. BL.INK does not offer it at any tier.
- Stripe integration: PIMMS includes it on every plan. BL.INK has no native Stripe integration.
- Lifetime pricing: PIMMS offers €79 (Tiny) and €129 (Solo) lifetime options. BL.INK is subscription-only.
- Compliance: BL.INK offers SOC2, GDPR, HIPAA. PIMMS offers GDPR compliance but not SOC2 or HIPAA.
Feature comparison: what's available on each platform
The table below shows where each feature is available. "All plans" means it's available even on PIMMS Free.
The opt-in form tracking ecosystem
This is where PIMMS and BL.INK diverge most sharply.
PIMMS has dedicated setup guides for 11+ platforms: Stripe, Tally, Cal.com, Calendly, Brevo, Webflow, Framer, Elementor, Systeme.io, Podia, iClosed — plus 100+ more via Zapier and Make. You can track which link drove a Cal.com booking, a Tally form submission, a Stripe payment, or a Webflow lead. All of this is available on the free plan. The guides walk you through webhook configuration, UTM passthrough, and attribution setup step by step.
BL.INK has no opt-in form tracking ecosystem. There is no native Stripe or Shopify integration, no conversion tracking, and no dedicated guides for Cal.com, Tally, Webflow, or similar tools. You would need to build or integrate custom solutions. BL.INK focuses on link management, compliance, and scale — not the conversion-tracking workflow.
If your workflow depends on connecting form submissions, meeting bookings, or payments to specific links and campaigns, PIMMS is built for that. BL.INK is built for enterprises that need compliance and link infrastructure; it does not focus on revenue attribution.
Professional UTM campaign management
Most link tools offer a basic UTM builder at best. PIMMS treats UTM management as a first-class feature — the kind of capability teams usually pay $19–$159/month for on UTM.io or manage manually in Google Sheets.
What PIMMS includes on all plans (including Free):
- UTM link builder — Visual editor to build UTM-tagged links without manual URL crafting
- UTM templates — Save reusable parameter sets and apply them in one click (3 on Free, unlimited on paid plans)
- Saved UTM parameters — Pre-fill values from saved lists so your team always uses the correct sources, mediums, and campaigns (10 on Free, unlimited on paid plans)
- Filter, sort & group by UTM — Slice your analytics by any UTM parameter: source, medium, campaign, term, content. See which combinations drive the most clicks, conversions, and revenue
- Bulk UTM builder — Paste multiple URLs or import CSV, apply templates, and generate dozens of tracked links in seconds
- CSV export — Export all links and UTM data for reporting or backup
On Pro+ (€39/mo):
- UTM conventions — Require, lock, hide, and validate UTM parameters. Enforce consistent naming taxonomy across your entire team. No more "facebook" vs "Facebook" vs "fb" in your reports
- UTM rules — Define which parameter values are allowed, required, or locked
This replaces both UTM.io ($19–$159/mo) and Google Sheets tracking. If you run more than a handful of campaigns, proper UTM management saves hours and eliminates reporting inconsistencies.
BL.INK has a UTM campaign builder but no saved parameters, no templates, no bulk generation, and no naming conventions — you get basic UTM fields, not professional campaign management.
Real cost comparison
What does it cost to get branded links, deep linking, and conversion tracking?
To get conversion tracking on BL.INK: Not possible. BL.INK does not offer it at any tier. PIMMS includes it on the free plan.
To get started with BL.INK: Minimum $48/mo after the 21-day trial. PIMMS Free costs €0 and includes conversion tracking, Stripe, opt-in forms, social-media deep linking, and server-side tracking.
Annual cost for a typical small business (branded links + deep linking + conversion tracking + A/B testing + 5 team members):
- BL.INK: Expert+ at $48/mo = $576/year — and still no conversion tracking. SMB at $99/mo = $1,188/year for 5 users — still no conversion tracking.
- PIMMS: Solo at €19/mo = €228/year, or €129 one-time (lifetime)
The gap is significant if revenue attribution is core to your workflow. BL.INK's strength is elsewhere: compliance, broken link monitoring, dynamic links, and enterprise scale.
Where BL.INK wins
BL.INK is the better fit when:
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Compliance is non-negotiable — You need SOC2, HIPAA, or similar certifications. BL.INK is built for regulated industries. PIMMS offers GDPR compliance but not SOC2 or HIPAA.
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You need broken link monitoring — BL.INK monitors links for 404s and broken destinations. PIMMS does not offer this feature.
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You need dynamic links — BL.INK offers 250–1K dynamic links on SMB and above. PIMMS does not have dynamic link functionality.
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You're an enterprise team — 25+ users, 10+ domains, SSO, audit logs, SLA. BL.INK's Business and Enterprise tiers are designed for this. PIMMS caps at 10 users and 10 domains on Business.
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You need very high link volume — 100K–250K+ active links. BL.INK scales to that. PIMMS Business caps at 2,000 links per month.
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Revenue attribution is not your focus — If you need link management, compliance, and scale — but not conversion or sales tracking — BL.INK is purpose-built for that.
Where PIMMS wins
PIMMS is the better fit when:
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Revenue attribution is your goal — Connect links to Stripe sales, form submissions, and meeting bookings from the free plan. BL.INK does not offer conversion tracking at any price.
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You use opt-in forms — Tally, Cal.com, Calendly, Webflow, Framer, Brevo, Systeme.io, Podia, iClosed — PIMMS has dedicated guides for 11+ platforms. BL.INK has none.
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You want to start free — PIMMS Free includes conversion tracking, Stripe, opt-in forms, social-media deep linking, and server-side tracking. BL.INK has no free plan; the lowest tier is $48/mo.
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You prefer lifetime pricing — Pay once for Tiny (€79) or Solo (€129) and use the plan indefinitely. BL.INK is subscription-only.
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Ad blockers are a concern — PIMMS uses server-side tracking, which can bypass client-side ad blockers. BL.INK does not offer this.
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You need professional UTM campaign management — UTM link builder, templates, saved parameters, filter/sort/group, bulk generation, CSV export, and (Pro+) naming conventions and rules. Replaces UTM.io and Google Sheets. BL.INK has a UTM campaign builder but no templates, no saved parameters, no bulk generation, and no naming conventions.
Quick decision guide
Choose BL.INK if you answer "yes" to any of these:
- I need SOC2, HIPAA, or similar compliance certifications
- I need broken link monitoring
- I need dynamic links (250–1K+)
- I'm an enterprise team (25+ users, 10+ domains)
- I need 100K+ active links
- Revenue attribution is not a priority
Choose PIMMS if you answer "yes" to any of these:
- I sell online and need to see which link drove each sale
- I use Tally, Cal.com, Webflow, Stripe, or similar — and want dedicated setup guides
- I want to start free with conversion tracking
- I share links on social and want them to open in native apps (without paying extra)
- I want lifetime pricing (pay once, use forever)
- Ad blockers are affecting my analytics
- I'm a solo founder or small team (1–10 people)
Still unsure? Use PIMMS Free. You get conversion tracking, Stripe integration, opt-in form tracking, social-media deep linking, and server-side tracking at no cost. BL.INK requires $48/mo after the trial and does not offer conversion tracking.
Summary
Both platforms serve different audiences. BL.INK excels at enterprise compliance, broken link monitoring, and dynamic links. PIMMS excels at revenue attribution, opt-in form tracking, and affordable conversion tracking starting free.
Bottom line: If you need SOC2, HIPAA, broken link monitoring, or dynamic links at enterprise scale, BL.INK is the clear choice. If you need to connect clicks to revenue, track opt-in forms, or get started without paying, PIMMS is the better fit.
FAQ
Does BL.INK have a free plan?
No. BL.INK offers a 21-day free trial. After the trial, users are downgraded to a restricted free level. The lowest paid tier is Expert+ at $48/mo. PIMMS offers a free plan with 5 links, 200 events, conversion tracking, Stripe integration, opt-in form tracking, social-media deep linking, and server-side tracking.
Does BL.INK offer revenue or conversion tracking?
No. BL.INK does not offer native Stripe or Shopify integration, sales tracking, or conversion tracking at any tier. It focuses on link management, compliance, and analytics. PIMMS includes conversion tracking and Stripe integration on every plan, including Free.
What compliance does BL.INK offer?
BL.INK offers SOC2, GDPR, and HIPAA compliance. Enterprise plans add SSO, audit logs, and SLA. PIMMS offers GDPR compliance but not SOC2 or HIPAA. If you work in healthcare, finance, or other regulated industries, BL.INK may be required.
Does PIMMS have a free plan?
Yes. PIMMS Free includes 5 links per month, 200 events, 30-day retention, conversion tracking, Stripe integration, opt-in form tracking, social-media deep linking, server-side tracking, UTM templates, and 100+ integrations. It includes 1 custom domain; more domains start on Tiny (€9/mo).
Which is cheaper for revenue tracking?
PIMMS includes conversion tracking and Stripe integration on the free plan. BL.INK does not offer conversion tracking at any price. For revenue-focused use cases, PIMMS is the only option — and it starts free.
What is BL.INK's click tracking model?
BL.INK tracks clicks per link, not total monthly events. Expert+ allows 7.5K clicks per link; SMB allows 15K per link; Team allows 30K per link; Business allows 60K per link. PIMMS uses total events per month (e.g., 200 on Free, 3K on Solo).
Does PIMMS have setup guides for Cal.com, Tally, Webflow?
Yes. PIMMS has dedicated setup guides for 11+ platforms: Stripe, Tally, Cal.com, Calendly, Brevo, Webflow, Framer, Elementor, Systeme.io, Podia, iClosed — plus 100+ more via Zapier and Make. BL.INK has no opt-in form or conversion tracking guides.
What's PIMMS lifetime pricing?
PIMMS Tiny is €79 one-time (100 links/mo, 1 custom domain, 1 year retention). PIMMS Solo is €129 one-time (500 links/mo, 3 domains, A/B testing, webhooks, 5 team members). BL.INK does not offer lifetime pricing.
Does BL.INK support deep linking?
BL.INK supports app deep links (iOS/Android) on all paid plans. PIMMS supports social-media deep linking (YouTube, TikTok, Instagram, etc.) on every plan, including Free — a different capability: opening links inside social apps vs. redirecting to your own iOS/Android app.
When should I choose BL.INK over PIMMS?
Choose BL.INK if you need SOC2, HIPAA, or similar compliance; broken link monitoring; dynamic links; or enterprise scale (25+ users, 100K+ links). Choose PIMMS if you need revenue attribution, opt-in form tracking, or a free plan with conversion tracking.
