Step-by-step guide to track sales and leads on vibe coding and no-code website builders

Want to track exactly where your sales and leads come from — on Framer, Webflow, Bubble or any no-code site?

With PiMMs, you can track every form, booking or Stripe sale — no code needed.
This guide covers how to set up tracking on supported tools only:

• Calendars like Cal.com, Lemcal, Calendly
• Forms like Tally, Typeform, iClosed
• Stripe checkouts

1. Add PiMMs to your site

1. Go to your site’s custom code settings or head section
2. Paste this script in the Head in all the pages of your website:

<script defer src="https://cdn.pimms.io/analytics/script.detection.js"></script>

For developers: alternatively, use the PiMMs SDK and Server-side tracking

3. Save and publish

✅ Works on builders like:

• Webflow (full guide)
• Framer (full guide)
• Bubble (soon)
• Wix (soon)
• Squarespace (soon)
• Lovable.dev (soon)
• Bold.new (soon)

If your builder supports global code (like Webflow Project Settings), paste the script once and it loads on every page.
Otherwise, paste it manually on pages that include supported tools (form, booking, Stripe).

2. Set up buttons or links that redirect to supported tools

If your website includes buttons or links to tools like Cal.com, Stripe, Tally, or Typeform, you need to add a special PiMMs parameter to those links.

That’s how PiMMs connects the visit on your site to the conversion on the external tool.

What to do

Update the link URL with the correct parameter:

• Use ?pimms_id=1 for calendars and forms (Cal.com, Lemcal, Calendly, Tally, Typeform, iClosed…)
• Use ?pimms_client_reference_id=1 for Stripe payment links

Examples

Calendar booking button
On your page:
Book a call → https://cal.com/your-user/demo?pimms_id=1

Typeform link
Apply now → https://yourform.typeform.com/to/xyz?pimms_id=1

Stripe payment
Buy now → https://buy.stripe.com/test_abc123?pimms_client_reference_id=1

These parameters are required so PiMMs can match the visitor session on your website with the final conversion.

Make sure the link is on a page that includes the PiMMs script.

Want to go further?

We’ve written step-by-step guides for each supported tool — if you want to set up tracking with more precision:

• Track bookings with Cal.com
• Track bookings with Calendly
• Track bookings with iClosed
• Track leads with Webflow
• Track leads with Framer
• Track leads with Systeme.io
• Track leads with Bubble (soon)
• Track leads with Wix (soon)
• Track leads with Squarespace (soon)
• Track leads with Lovable.dev (soon)
• Track leads with Bold.new (soon)
• Track leads with Tally
• Track leads with Typeform (soon)
• Track payments with Stripe

Each guide shows exactly how to connect the tool, test your setup, and view conversions in PiMMs.