Want to track form submissions in minutes? Here's how you can set up conversion tracking for Webflow, Tally, and Typeform quickly and easily using PIMMS. This helps you see which campaigns drive results, optimize your marketing, and understand user behavior - all in under 3 minutes.
Key Steps:
- Webflow: Add a tracking script to your site's
<head>and update form links with a tracking parameter. - Tally: Enable Google Analytics in settings and use PIMMS to track submissions via integrations.
- Typeform: Install Google Tag Manager, activate UTM tracking, and monitor submissions.
Why It Matters:
- Measure what works (and what doesn’t) in your campaigns.
- Focus your budget on the best-performing channels.
- Fix issues that stop users from completing forms.
- Link your marketing to real outcomes like leads or sales.
Quick Setup Overview:
-
Sign up for PIMMS and add its tracking script to your website.
-
Configure platform-specific settings:
- Webflow: Use
?pimms_id=1for form links. - Tally: Integrate with Google Analytics.
- Typeform: Enable UTM tracking and use a custom listener tag.
- Webflow: Use
-
Monitor real-time data on submissions, traffic sources, and user behavior in the PIMMS dashboard.
Track Conversions with Google Tag Manager – GTM Tutorial Lesson 5
Setup Requirements and Tools
To get started with tracking conversions effectively, you'll need a few tools. PIMMS simplifies the process by reducing the technical setup while offering detailed tracking capabilities.
Create and Configure PIMMS
Here’s how to set up PIMMS step by step:
- Create an account: Sign up for PIMMS and log in to access your dashboard.
- Add the script: Place the following code inside your website's
<head>section:
<script src="https://pimms.io/track.js"></script>- Set your preferences: Configure your conversion tracking settings to suit your needs.
The PIMMS script takes care of tracking user interactions and form submissions across different platforms automatically. However, you’ll need to verify and adjust platform-specific settings to finalize the setup.
Form Platform Setup Checklist
Here’s a quick guide to configuring PIMMS for popular form platforms:
| Platform | Required Setup | Key Configuration |
|---|---|---|
| Webflow | SDK Installation | Add the PIMMS script to the site header |
| Tally | Google Analytics Integration | Enable GA (even with a placeholder ID) |
| Typeform | Google Tag Manager | Install GTM on your website |
Platform-Specific Instructions
- Tally Forms:
Enable Google Analytics integration in the settings menu. Note: Avoid using Google Tag Manager directly within Tally [3]. - Typeform:
Install Google Tag Manager on your main website and set up a dedicated "Typeform submit listener" tag [4]. - Webflow:
Add the?pimms_id=1parameter to your form links for proper tracking [2].
Once everything is set up, you can monitor conversions in real time and gain insights into user behavior and form completion rates through the PIMMS dashboard.
3-Minute Tracking Implementation
Get conversion tracking up and running for Webflow, Tally, and Typeform in just a few minutes with PIMMS. Here's how to do it step by step.
Webflow Form Tracking
Start by adding the PIMMS tracking script to the <head> section of your Webflow site:
<script defer src="https://cdn.pimms.io/analytics/script.detection.js"></script>Next, update your form links by appending the PIMMS parameter. For example, your link might look like this: https://yourwebflow.com/form?pimms_id=1. This ensures precise attribution for your form submissions.
To confirm everything is working, open your browser's console and type:
window._pimmsAnalytics
If the setup is correct, you’ll see values displayed. Once Webflow is set up, you can move on to Tally for seamless tracking.
Tally Form Tracking
To track conversions in Tally, create a new Zap using Tally.so as the trigger app. Configure it to activate whenever there’s a new form submission. Then, set PIMMS as the action app and select "Create Conversion." This makes it easy to capture form submissions and attribute them accurately.
Now, let’s look at how to integrate tracking with Typeform.
Typeform Tracking
- Open the form's Logic panel and enable "Pull data in" along with Source tracking UTMs.
- Save your changes and publish the form to activate tracking.
With PIMMS, you'll automatically collect details like traffic sources, campaign parameters, device types, and location data. This provides a clear and detailed view of your conversion performance without any extra effort.
Ready to start?
Join thousands of marketers using PIMMS to track their campaigns.
Advanced Tracking Features
Take your conversion tracking to the next level with advanced features in PIMMS, designed to give you deeper insights into your marketing efforts.
UTM Parameter Setup
PIMMS makes it easy to track the performance of your marketing campaigns by capturing UTM parameters. Here’s how you can set it up:
-
Add UTM parameters to the URLs of your forms. For example:
Codehttps://yourform.com?utm_source=newsletter&utm_medium=email&utm_campaign=spring2025 -
In your PIMMS dashboard, go to Advanced Settings > UTM Configuration and enable UTM tracking.
Once configured, PIMMS will automatically track key details like:
- Campaign source (e.g., newsletter, social media)
- Medium (e.g., email, paid ads)
- Campaign name (e.g., spring2025)
- Content variations (e.g., different ad creatives)
- Term targeting (e.g., specific keywords)
These insights will appear in your analytics dashboard, allowing you to filter and compare conversions across marketing channels and campaigns. For instance, you can analyze how many form submissions came from your email campaigns versus social media ads. With UTM tracking, you’ll have a clearer picture of your marketing performance across all user touchpoints.
Cross-Platform User Journey Tracking
To track the entire customer journey, install the PIMMS tracking script on all your web pages:
<script defer src="https://cdn.pimms.io/analytics/script.detection.js"></script>Make sure to pass user identifiers on the form platforms you use:
- Webflow: Enable "Store submission data"
- Tally: Activate "Track respondent info"
- Typeform: Turn on "Identify respondents"
This setup allows PIMMS to link user interactions across platforms, giving you a comprehensive view of the customer journey. You’ll gain insights such as:
- The time it takes from the first form view to submission
- How many interactions happen before a conversion
- Common patterns in form submissions
- Device usage trends during the conversion process
For even more detailed analysis, PIMMS integrates seamlessly with tools like Stripe and Shopify, connecting your marketing efforts directly to revenue data. This unified tracking helps you understand not just where your leads come from, but also how they contribute to your bottom line.
Testing and Error Resolution
Once your form tracking setup is complete, it's essential to confirm that everything is functioning as intended and to address any issues that may arise. Below are key steps for testing and resolving common tracking problems.
Track and Verify Conversions
To ensure accurate tracking, use your PIMMS dashboard and follow these steps:
-
Test Form Submissions
Submit test entries while monitoring PIMMS in real time. Check that:- Form submissions appear immediately in your conversion feed.
- UTM parameters are recorded accurately.
- User journey data is visible in the analytics view.
- Cross-platform tracking links operate correctly.
-
Cross-Platform Verification
Run tests on desktop browsers (Chrome, Firefox, Safari), mobile devices (iOS, Android), and across various screen resolutions. -
Data Validation
Compare conversion data from PIMMS with your CRM and form platform analytics. Ensure that user identification remains consistent across all touchpoints.
If any discrepancies arise, refer to the troubleshooting tips below.
Troubleshooting Common Issues
Consent Mode Problems
Incorrect consent implementation can interfere with tracking [5]. Make sure your consent management system:
- Properly triggers
ad_storageandad_user_datapermissions. - Offers a clear and accessible consent interface.
- Ensures tracking consistency across all platforms where forms are hosted.
Script Conflicts
If tracking stops working, check the following:
- Look for JavaScript errors in the browser console.
- Verify that the PIMMS script is correctly placed on your site.
- Disable ad blockers and retest.
"Never rely solely on platform-specific conversion data for reporting total conversions, sales, or ROI, especially if you're a multi-channel B2C marketer or a B2B marketer." - Matt Butler, CEO, Bonsai Data Solutions [6]
Cross-Domain Tracking Issues
For forms embedded on multiple domains:
- Ensure the PIMMS tracking script is installed on all relevant pages.
- Confirm that user identifiers persist across domains.
- Verify that UTM parameters transfer correctly between domains.
Browser Protection Challenges
Test your forms in private/incognito mode and with popular ad blockers enabled. Also, check that your Content Security Policy (CSP) allows PIMMS scripts to run.
If you notice a sudden drop in conversion data, investigate these potential causes:
- Recent changes to website code.
- Updates to your form platform.
- Incorrect placement of the PIMMS script.
- Error messages in the browser console.
Conclusion: Next Steps with PIMMS
With form tracking in place, you can use PIMMS to drive higher conversions. For instance, branded deep links have been shown to increase click-through rates by more than 34% [1].
Here’s how you can get started with your first PIMMS campaign:
- Launch Your First Campaign: Create a PIMMS short link with UTM parameters to track conversions accurately. For example, China Expat Health saw a 79% jump in lead conversion rates by using strategic messaging [8].
- Test Implementation: Run tests across various devices and browsers to ensure smooth functionality. Bombas, for instance, boosted logins by 36% and saw a 4.1% increase in orders by fine-tuning their CTAs [8].
- Track and Optimize: Use the PIMMS dashboard to monitor form performance in real time. Campaign Monitor successfully captured 271 new leads in a single month with a 10.8% conversion rate [8].
"Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents of your dollar." – David Ogilvy [7]
To refine your campaigns further, consider these optimization tips:
- Use dynamic content tailored to user behavior
- Experiment with different CTA variations
- Track form completion rates in real time
- Identify and address drop-off points using PIMMS analytics
Even small adjustments can yield big results. For example, Morningstar increased CTA clicks by 44.11% simply by changing their button text from "Contact us" to "Inquire now" [7].
Your PIMMS dashboard is your go-to tool for tracking and improving form performance, helping you make informed decisions that lead to better conversions.
FAQs
How does PIMMS make it easy to track form submissions from platforms like Webflow, Tally, and Typeform?
How does PIMMS make it easy to track form submissions from platforms like Webflow, Tally, and Typeform?
PIMMS makes tracking form submissions a breeze by integrating effortlessly with platforms like Webflow, Tally, and Typeform. Setting up conversion tracking is straightforward - just connect your forms to analytics tools like Google Analytics or use automation platforms to send submission data directly to your CRM.
With tools like UTM parameters and hidden fields, PIMMS helps you collect detailed user data, making it easier to track leads and conversions accurately. The platform is designed to be quick and intuitive, so you don’t need any technical know-how to keep tabs on your performance effectively.
What are the advantages of using UTM parameters with PIMMS to track marketing campaigns?
What are the advantages of using UTM parameters with PIMMS to track marketing campaigns?
Using UTM parameters alongside PIMMS simplifies tracking and assessing how well your marketing campaigns are doing. These tags let you pinpoint which campaigns, platforms, or pieces of content are bringing in the most traffic and conversions.
With this data in hand, you can fine-tune your strategies, concentrate on the channels that perform best, and distribute your budget more wisely. This approach helps boost your return on investment (ROI). Whether your goal is generating leads or driving sales, UTM parameters give you the insights you need to make more informed marketing choices.
How do I fix common PIMMS tracking issues like script conflicts or cross-domain tracking errors?
How do I fix common PIMMS tracking issues like script conflicts or cross-domain tracking errors?
To address common PIMMS tracking issues - like script conflicts or cross-domain tracking errors - start by verifying that the tracking code is correctly placed in the <head> section of your website. Check for any interference from other scripts, ad blockers, or security settings that might disrupt its functionality.
For cross-domain tracking, ensure your setup allows user data to flow seamlessly between domains. This usually involves adjusting cookie settings and using the same tracking ID across all domains. If you're noticing missing conversions, double-check that your tracking tags are firing properly and that your attribution settings are configured correctly. Regular testing and reviewing your setup can quickly pinpoint and fix any problems.
