pim.ms
  • Mathieu Visière
    Mathieu Dacheux
    Ronan Jaffré
    Mathieu Bernard
    Jean Castets
    • Trusted by creators and startups

    A/B test your links and campaigns to maximize conversions

    Stop guessing what works. A/B test your links, track real conversions, and make data-driven decisions that actually boost your results.

    No credit card required • Just better results
    PIMMS Growth Insights Dashboard
    The Problem

    Without proper A/B testing, you're wasting budget

    Without PIMMS
    You're running campaigns and sharing links, but you have no idea which ones actually drive results.

    You can't compare performance between different campaigns, channels, or content variations

    You only see clicks, not conversions: which links actually drive sales, signups, or appointments?

    The result? You keep investing in campaigns that don't convert.

    Without PIMMS
    Most tools show you vanity metrics like clicks and impressions, but what you really need to know is what converts.

    You can't A/B test different landing pages or call-to-action variations effectively

    You waste time and money on campaigns that look good on paper but don't drive real business results

    You make decisions based on guesswork instead of data-driven insights about what actually works.

    The Solution

    With PIMMS, you A/B test everything and know what converts

    Track real conversions beyond clicks. Compare different campaigns, channels, and content variations. Make decisions based on actual results, not guesswork.

    Testing URLs

    1
    https://pimms.io
    2
    https://pimms.framer.website
    2
    https://pimms.lovable.app

    Completion Date

    6 weeks maximum

    Set up A/B tests in seconds

    Create A/B tests with our intuitive interface. Add multiple URL variations, set test duration, and start testing instantly. No complex setup required.

    Track real conversions, not just clicks

    Connect every click to actual business results: sales, signups, form submissions, appointments. Know which A/B test variations drive the most revenue.

    A/B/C Test Results

    Variation A
    Variation B
    Variation C
    Clicks5,937
    A
    2,079(35%)
    B
    2,493(42%)
    C
    1,365(23%)
    Conversions889
    A
    265(30%)
    B
    398(45%)
    C
    226(25%)
    Sales€264
    A
    €75(28%)
    B
    €126(48%)
    C
    €63(24%)
    FranceCountry
    =
    France
    CHCity
    =
    Zurich
    USCity
    =
    New York
    FRCity
    =
    Lyon
    AUCity
    =
    Melbourne
    FranceCountry
    =
    France
    CHCity
    =
    Zurich
    USCity
    =
    New York
    FRCity
    =
    Lyon
    AUCity
    =
    Melbourne
    LinkedInReferral
    =
    LinkedIn
    YoutubeReferral
    =
    Youtube
    TallyReferral
    =
    Tally
    CalendlyReferral
    =
    Calendly
    LemlistReferral
    =
    Lemlist
    LinkedInReferral
    =
    LinkedIn
    YoutubeReferral
    =
    Youtube
    TallyReferral
    =
    Tally
    CalendlyReferral
    =
    Calendly
    LemlistReferral
    =
    Lemlist
    UTMCampaign
    =
    linkedin_launch
    UTMSource
    =
    newsletter_april
    UTMMedium
    =
    google_promo
    UTMCampaign
    =
    calendly_partner
    UTMMedium
    =
    webinar_jean
    UTMCampaign
    =
    linkedin_launch
    UTMSource
    =
    newsletter_april
    UTMMedium
    =
    google_promo
    UTMCampaign
    =
    calendly_partner
    UTMMedium
    =
    webinar_jean
    Tag
    =
    Launch
    Tag
    =
    Onboarding
    Tag
    =
    Retargeting
    Tag
    =
    Emailing
    Tag
    =
    Sales
    Tag
    =
    Demo
    Tag
    =
    Meta Ads
    Tag
    =
    Beta
    Tag
    =
    Launch
    Tag
    =
    Onboarding
    Tag
    =
    Retargeting
    Tag
    =
    Emailing
    Tag
    =
    Sales
    Tag
    =
    Demo
    Tag
    =
    Meta Ads
    Tag
    =
    Beta
    ArcBrowser
    =
    Arc
    ChromeBrowser
    =
    Chrome
    Device
    =
    Mobile
    SafariBrowser
    =
    Safari
    Device
    =
    Tablet
    FirefoxBrowser
    =
    Firefox
    Device
    =
    Desktop
    ArcBrowser
    =
    Arc
    ChromeBrowser
    =
    Chrome
    Device
    =
    Mobile
    SafariBrowser
    =
    Safari
    Device
    =
    Tablet
    FirefoxBrowser
    =
    Firefox
    Device
    =
    Desktop

    Segment and analyze like a pro

    Filter results by UTM campaigns, traffic sources, devices, countries, and more. Understand exactly which audience segments convert best.

    Test across all your marketing channels

    Run the same A/B test across LinkedIn, Twitter, email, ads, and more. See which channels convert best for your specific audience and content.

    A/B Test Results

    Conversions by channel and variation

    LinkedInLinkedIn
    Variation A7.7%
    43 conversions
    560 clicks
    Variation B12.1%
    67 conversions
    554 clicks
    TwitterTwitter
    Variation A14.8%
    8 conversions
    54 clicks
    Variation B11.3%
    6 conversions
    53 clicks
    EmailEmail
    Variation A15.4%
    12 conversions
    78 clicks
    Variation B22.5%
    18 conversions
    80 clicks

    Real-time results

    See A/B test results instantly. No waiting weeks to know which variation is winning.

    Custom domains

    Test with branded links that build trust and improve conversion rates across all campaigns.

    Team collaboration

    Share A/B test results with your team. Make data-driven decisions together with shared dashboards.
    Pricing

    Choose the plan that fits your testing needs

    Free

    Perfect for testing & exploring

    €0

    Forever

    Try it out for free:

    • 10 links
    • Redirect to mobile apps
    • Real-time analytics
    • 1 custom domain
    • API access
    • UTM templates
    • 30 days of click & scan data
    • QR codes
    Start for free

    Starter

    For creators needing smart marketing

    59€Excl. VAT

    One-time payment, no subscription

    Everything in Free, plus:

    • 200 links /month
    • Unlimited tracking
    • Event tracking (subscription, meetings etc.)
    • 100+ integrations incl. Zapier
    • 3 custom domains
    • 3 team members
    • 6 months of data
    • 1 month priority support included
    Most popular

    Pro

    Infopreneurs, marketers & agencies

    99€Excl. VAT

    One-time payment, no subscription

    Everything in Pro, plus:

    • 600 links /month
    • Sales tracking up to 30k€ /month
    • Stripe payments integration
    • A/B testing
    • Webhooks
    • 5 team members
    • 12 months of data
    • 3 months priority support included
    On-demand

    Business

    Everything in Pro and more:

    Unlimited short links
    Unlimited tracking
    Sales tracking
    Unlimited team members
    Unlimited custom domains
    Bulk link operations
    More than a year of data
    Priority support
    Airbnb
    Amazon
    Chrome
    Discord
    Github
    Instagram
    Linkedin
    Youtube
    Reddit
    Safari
    Spotify
    Twitch
    Whatsapp
    Calcom
    Calendly
    Make
    Shopify
    Stripe
    Tally
    Typeform
    Zapier

    THE BEST?

    It works everywhere, and tracks everything

    Works with +100 mobile apps and integrations.

    FAQ

    A/B Testing Questions

    Everything you need to know about A/B testing with PIMMS

    How do I A/B test different landing pages with PIMMS?

    Create multiple PIMMS links pointing to different landing page variations. Track conversions from each link to see which version performs better. You can compare results side-by-side in your dashboard.

    Can I test different call-to-action messages?

    Absolutely! Create separate campaigns with different CTA messages, each using unique PIMMS links. Track which messages drive more conversions and optimize accordingly.

    How do I know when my A/B test has enough data?

    PIMMS shows real-time conversion data, not just clicks. Focus on statistical significance in your conversion metrics rather than just traffic. Generally, aim for at least 100 conversions per variation.

    Can I A/B test across different marketing channels?

    Yes! Use PIMMS links to test the same offer across LinkedIn, Twitter, email, and other channels. See which platforms convert best for your specific audience and content.

    How is this different from Google Analytics A/B testing?

    PIMMS focuses specifically on link and campaign performance with conversion tracking. It's simpler to set up than GA4 experiments and designed for marketers who need quick, actionable insights about their campaigns.

    Can I test mobile vs desktop performance?

    Yes! PIMMS automatically tracks device types and shows conversion rates for mobile, desktop, and tablet users. You can optimize your campaigns for the devices that convert best.

    How do I track conversions, not just clicks?

    Connect PIMMS to your conversion events using webhooks, UTM parameters, or our integrations. Track sales, signups, form submissions, appointments - any action that matters to your business.

    Can I test different audiences or demographics?

    Use UTM parameters and PIMMS filtering to segment your audience by location, source, campaign, and more. Compare conversion rates across different audience segments.

    How quickly can I see A/B test results?

    Results appear in real-time as conversions happen. You can start making optimization decisions within hours or days, not weeks like traditional A/B testing tools.

    Can I pause underperforming variations automatically?

    While PIMMS shows you real-time data to make informed decisions, you manually control when to pause or optimize campaigns. This gives you full control over your testing strategy.

    Start A/B testing today

    Stop guessing what works. Start A/B testing your campaigns and links to maximize conversions with data-driven decisions.
    No credit card needed • Just better results
    PIMMS Dashboard showing a list of direct links
    PIMMS Dashboard showing analytics of direct links
      A/B test your links and campaigns to maximize conversions | PIMMS