Track Webflow Forms: Complete Analytics Guide 2025

Webflow form tracking lets you see exactly which marketing campaigns generate your best leads and form submissions. This complete guide shows you how to set up Webflow lead tracking and form analytics in 15-20 minutes using Pimms.

You'll get real-time conversion tracking showing which ads, social media posts, or email campaigns drive actual form submissions. Perfect for Webflow lead generation with complete marketing attribution across all your website forms.

What you'll accomplish: Complete form analytics setup, webhook integration, and campaign tracking for every form on your Webflow site.

1. Install the Pimms tracking scripts

For paid Webflow plans

1. Go to your Webflow project settings
2. Open the Custom Code tab
3. Paste the two Pimms scripts in the Head section

Important: Paste the scripts in all the pages of your website.

<script defer src="https://cdn.pimms.io/analytics/script.detection.js"></script>

Important: Paste the following script in all the pages where you have a form.

<script defer src="https://cdn.pimms.io/analytics/script.inject-form.js"></script>

4. Click Save and re-publish your site

📘 View Webflow’s custom code docs

Tip: no need to add the scripts on every page with this method.

🆓 On the free Webflow plan (alternative)

Use the CodeBlock app to add both scripts on every page with a form.

2. Build a Pimms-compatible form

Pimms auto-detects your fields — just follow this:

Add a required email field

• The field name must start with email (like Email, email 1, e-mail perso, etc.)

To track names:

• Use one field named fullname, name, etc.
• Or two fields: firstname and lastname

We are using the field Name (in Webflow settings), not the label or ID.

👉 Check it by selecting the field → Settings → Name.

Webflow form field Name

3. Get your Workspace ID

1. Log in to your Pimms dashboard
2. Go to Settings → Workspace ID
3. Copy your ID (e.g. ws_abc123xyz)

4. Add the Webflow webhook

1. Go to your Webflow Site settings
2. Open Apps & Integrations
3. Scroll down and click Add Webhook
4. Set it up like this:

• Trigger type: Form submission
• API version: v2
• Webhook URL: https://app.pimms.io/api/webflow/webhook?workspace_id=your-id
• Replace your-id with your Workspace ID

Webflow webhook setup

5. Create your Pimms tracking link

1. Go to Pimms
2. Create a new short link pointing to your Webflow page
3. Enable Conversion tracking

Example: https://pim.ms/my-lead-form

Use this link in your ads, socials, emails, etc.

6. Test your setup

1. Open your Pimms link in an incognito tab
2. Submit your Webflow form
3. Check your Pimms dashboard
4. You should see a new lead with full attribution

7. Troubleshooting tips

• Make sure both scripts are loaded correctly
• Check the workspace_id in the webhook URL is correct
• Use incognito mode + a new email when testing
• Make sure the webflow page was opened via your Pimms link, not directly — that's how tracking starts.

FAQs

You're all set 🎉

Every Webflow lead collected via your Pimms links will now be tracked — with complete conversion analytics and attribution data.

👉 Create your first Pimms link