Want to know exactly which links, campaigns, or QR codes actually lead to conversions — like booked meetings or form signups?
With the new Zapier integration for PiMMs, you can track conversions automatically from tools like Cal.com and Tally — no coding required.
This guide shows how to set up the integration and start capturing real lead data effortlessly.
Why use Zapier with PiMMs?
Zapier lets you connect over 6,000 apps — and now you can send conversion events from those apps straight into PiMMs.
Use cases include:
- Tracking meetings booked via Cal.com
- Tracking form submissions from Tally
- Automatically linking conversions to the original click source
Once set up, PiMMs gives you real-time attribution data that tells you exactly what’s working.
How It Works
Every smart link generated in PiMMs includes a unique clickId. This ID is automatically passed through the URL when someone visits your form or booking page.
When they convert — book a meeting, submit a form, etc. — you pass that clickId into PiMMs via Zapier.
This lets PiMMs attribute the conversion back to the original campaign, post, or QR code.
⚙️ Quick Setup Summary
| Integration | Where to capture Click ID | Zapier Trigger | Zapier Action |
|---|---|---|---|
| Cal.com | Add a Booking Question field (short text) and enable "Disable input if prefilled" | New Booking in Cal.com | Send conversion to PiMMs with clickId and eventName (e.g. "Meeting booked") |
| Tally.so | Add a Hidden Field named pimms_id to capture click ID from URL | New Form Submission in Tally | Send conversion to PiMMs with clickId and eventName (e.g. "Form submitted") |
Ready to start?
- Set up your Zaps in minutes
- Automatically track and attribute conversions
- Stop guessing what drives results
